20 Benefits of a website for Small Business: My small business is not growing the way I expected? What should I do to enhance the reach of my small business? I’m unable to get customer feedback, unable to Increase the sales, Unable to beat the local competition.
The only solution to all the problems as mentioned above is- Website! In this 21st century, the entire internet is the market, and your website is your new office. The generation is speedy; they will not spare time searching for your business offline. It is a generation that has everything on its fingertip.
If you want to enter the competition you have to get on their fingertip, and the only way around is to have a website for your online presence.
How Covid-19 Affected Offline Businesses?
Covid-19 Outbreak was really harsh for every business owner and it took every business down to the ground. It’s really not good at all for any Business as it leads many businesses in huge losses. But that’s not the same story for a Business that is operating over the web.
Online Business having websites and management over the Internet wasn’t that bad even in Lockdown Period. They kept operating. At least at a smaller scale but wasn’t closed like any offline Business.
You will find an example of your own surroundings. Remind about Flipkart, they just changed a few things, limited some of there deliveries but wasn’t shut at all like any other offline Stores or Business.
If you are an Online Business, things are quite changeable and can be shifted or altered easily. So now. I want you to have a look at your surrounding businesses and try to figure it out that how they get affected by the Corona Virus Outbreak? Now let’s move to our main topic.
Benefits of a website for Small Business
Here in this article, I will be sharing 20 Benefits of a website for Small Business that will make you rethink if you still do not have a website:
Get a new market (Benefits of a website for Small Business)
While you are offline, your network is limited in your office area, and that is your only market full stop, But when you get a website for your business, then your market is the entire world. You can be in any product’s services in any area. There is no limitation to your customers’ geographical location as they can reach you from any part of the world.
Reach every home
If you are online, your business is in everybody’s home. People can access you from wherever they want, through your website. There is no need to promote yourself and your product by going door-to-door and conversing with them.
Your website will do this task in a more effective way, where there are more chances of getting the customer linked with you. Your website will have a better representation of your product than you can give it manually.
The information your website will share with the customer will leave a better impression of your business in the audience’s head and mind.
Build your business
Having a website helps you in building your business. You can add up a lot of other products and services to your business as well. You can even start a digital portal of online shopping where your customers can buy your every product and service. Gradually, you can enhance the range of your products and try different areas of the business.
Enhance your credibility
When you have a website, it enhances your credibility. It makes you available for your customer and makes you accountable for them. Having a direct two-way communication increases your credibility and your customers trust you with your product and services.
Get into the competition
The entire business world is going digital, and if you stay out of this digital League, then you will be kicked out of the competition. Having a website and turning digital will make you stay in the competition, and it will also let you grow among your competitors.
If your business is good and your clients are responsive, no one can stop you from leading the competition. You can keep track of what your competitors are upto and compete, neck to neck with them. Also, you will instantly get an update if the market has brought something new.
Having a website also helps in understanding what the customer wants, which can make you the first to launch it. It requires research and feedback.
Let the market know you
While you are offline, your small business might not come into the eyes of marketers, but having a website for your business will shout out your presence in the market. You can keep an eye on the market and plan your next step according to that.
Know your Competitors who are leveraging Benefits of a Website for Small Business
When you have a website, it becomes straightforward to stay updated with your competitors. Your competitors will also have a site that makes your job done. You can go through their website, scroll down their presentation and audience engagement, and do the guesswork. It will help you in understanding your loopholes as well as that you can work on.
Promote your business with social media
Social media is the most effective tool to promote your small business over the internet. You can share your website digitally with all social media platforms like Facebook, Twitter, Instagram, and let people know you.
The more creatively you promote your website, it increases the chances of attracting more customers and audience that will grow your business. Social media is emerging as a platform for small businesses to reach a wider audience and grow their business.
And for me personally, this is the most amazing benefits of a website for Small Business. You can be everywhere wherever you want to be and Surprisingly, you have the way and opportunity to retarget your Potential Customer or client.
Suppose you are having a website and your potential customer visited your Website but haven’t Purchased your Product or services. So here you can retarget through Facebook ads or Instagram ads and can most likely you will convert them as your Customer or client. So here is the reason I love this Benefits of a website for Small Business.
Track your growth (Benefits of a Website for Small Business)
A good businessman always tracks and analyzes the growth of his business. Weather it be customer feedback or complaint, everything matters a lot for them and helpful for their business to grow exponentially.
Having a website for your small business will make the tracking job easy. You can easily track the growth of your business by looking at the activeness of your website. Your website will itself tell you about its reach, performance, and audience reaction that will help you in understanding public opinion about your business.
Advertise yourself digitally
When you have a website, you have got a lot of platforms to advertise yourself. You came to promote your website by backlinking, paid ads, sharing catalogs over mails, etc. Apart from these, you have the opportunity to represent your Business, Services or Products before your potential customer again and again through retargeting.
And as a Businessman, you already know the value of going in front of your customers again and again.
Be Available 24/7 for your Customers
Become active 24/7. It is practically impossible to run an office 24/7, but it is technically possible to run a website 24/7. Your website will make your products and services available for your customers 24/7, which means they need not wait for 9 am for the office to open also they can know about you and buy your product or services even after 5 Pm.
Get clients easily
Having a website helps you in getting new clients quickly. New people can reach out to you through your advertisements, promotional emails, etc. Having a website increases your reach through various platforms of social media or directly from Google. You can grab Clients through your website by doing SEO of your website.
SEO is the way of Ranking your website in Google Search Engine pages on a Specific Keyword for Free. Google, unlike paid advertisements, doesn’t cost you a single rupee to show your website up on Google Search Engine Ranking Page.
Go paperless (Core Benefits of a Website for Small Business)
Being Digital in the 21st century is no more Luxury, it’s now a necessity. Your competitors are Leveraging the power of the Internet. They are using Social Media, Paid ads, Landing Page, etc. so it’s now important for you to take your Business Online.
This generation is environmentally concerned. Having a website saves all the printing costs and paper required. You can promote yourself online and share every paperwork through soft copy. It not only preserves the environment but saves your money.
Changing location is no more a problem
When you start a small business, you certainly do not have a substantial established office. Many times there might be situations in which you have to change your location. If you are not available on a website, then there are high chances you will lose your clients and getting new ones is a headache job!
But having a website is the permanent solution to this temporary problem as it allows your customer to reach you online does not matter in which part of the world your office is. So by having a Website makes you Omni Present worldwide through the web. You can now get in touch with your customers from wherever you are.
Getting feedback in business is one of the most effective ways of growing. Having a website for your business will promote two-way communication with your clients or customer in which you can get feedback from your customers, and your customers can share their thoughts with you about your Product and Services.
Top-notch customer service
While you are offline, providing a 24*7 customer service becomes very difficult, but it is a cakewalk when you have a website. Your customer can leave their query on the website chat section, which you can solve immediately. It strengthens the customer and provider relationship and shows your accountability towards them.
Also, they can contact you by a Phone call or writing you an email by finding your Customer support number or Email from your website. Finding the support of a Business which don’t have any website is really a headache and you can win here by having a Website.
Educate your surrounding (Benefits of a Website for Small Business)
When you turn online, people related to your business will go digital. They will learn the operation of digital media that will educate them more about the modern world. Your internal and external public have to learn techniques to stay in touch with you or collaborate with you.
Grow your reputation
Turning digital will add up in your reputation. Your small business will come to everyone’s knowledge, and people will start talking about you. The way your website expresses you will leave your mark in the heads and minds of the people who visit it.
When it comes to business, be it small or big, the company needs to shout for itself. Having a website gives you a platform to express yourself in front of your customers. These expressions can be communicated online with the help of blogs in your site section. You can share your ideas, what you have for your customers in the coming days, and express your gratitude via your website’s blogs.
Speak directly to your customer
The biggest problem with offline businesses is not having direct communication with your customers. Your customer cannot directly meet and greet you with their every query at the doorstep of your office.
In such a case, they depend on third party opinion about your product or services. And this is the last thing you will want to happen, especially when you are a new business. Going digital with a website will provide your customers with a direct platform to converse with you. It will establish a strong relationship between you and your customer, eliminating the third party.
What does it take to have a website for your Business?
You already have known the benefits of having a Website for your Business. But what it takes to have a Presentable and Informative Website for your Business? Well, having a website is as easy as having a coffee.
If you want to have a Coffee for you, you can do two things. You can make a Coffee for yourself or you can also visit your nearest store of Cafe Coffee Day or Starbucks. Right? Now, think about the difference Between making a coffee yourself or getting a Coffee for you From Starbucks.
You can make a coffee for yourself if you know how to do that but at Starbucks, they are well trained and experienced especially for making coffee for you, their Customer. So What will you Prefer?
Now getting back to the point, if you want a Website for your Business, you can learn coding or WordPress and create one by yourself. This will take so much time to learn and then make it for yourself.
Another handy and the easiest way is to hire Website Developers from DigitalBoys and let us do it for you according to your need. You just need to call us and get in touch with us and we will do further work easily for you. If you are serious about your business, you must need to do this for your Business.
Benefits of a Website for Small Business – Infographic
Wrapping it up (Benefits of a Website for Small Business)
Here were the 20 benefits of a website for a small business. Websites are more important than this; it is the pillar of your business in the modern world. It marks the presence of your business. If you are about to open a small startup business, then having a website is the first thing you should think of. Your website will do a shoutout for your business in this digital market-oriented world. All the best!